Brand identity design for one of the largest contemporary churches in the world with over twenty campus locations globally.

The Goal: to keep the Saddleback identity consistent across all global locations while creating a fresh, modern and iconic look reflecting the vision of new leadership.

The Challenge: to modernize the established Saddleback brand and logo while retaining purpose and familiarity.

The Result: a modern brand that appeals to a wider global audience and a younger generation while remaining true to the Saddleback’s Core Values and Mission.

Creative Direction

Art Direction

Identity design
Logo creation
Brand identity refresh
Brand guidelines
Implementation and Roll Out
Animated Identity
Creative Asset Creation