Saddleback
Church

Brand identity design for one of the largest contemporary churches in the world with over twenty campus locations globally. The Goal is to keep the Saddleback identity consistent across all global locations while creating a fresh, modern and iconic look reflecting the vision of new leadership. The Challenge is to modernize the established Saddleback brand and logo while retaining purpose and familiarity. The Result is a modern brand that appeals to a wider global audience and a younger generation while remaining true to the Saddleback’s Core Values and Mission.