Saddleback
Church

Brand identity design for one of the largest contemporary churches in the world with over twenty campus locations globally.










The Goal: to keep the Saddleback identity consistent across all global locations while creating a fresh, modern and iconic look reflecting the vision of new leadership.














The Challenge: to modernize the established Saddleback brand and logo while retaining purpose and familiarity.











The Result: a modern brand that appeals to a wider global audience and a younger generation while remaining true to the Saddleback’s Core Values and Mission.











Services:
Creative Direction

Art Direction

Identity design
Logo creation
Brand identity refresh
Brand guidelines
Implementation and Roll Out
Animated Identity
Creative Asset Creation







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